Former newsreader Jennifer Hansen has marched into the world of fashion and retail with a new product, designed to whip wardrobes and store displays around the nation into shape!

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"Booty Up" is a 'new take' on the old-fashioned boot tree. A simple conical shape with a removable cap, "Booty Up" fits snugly inside boots, helping them to stand upright, preserving their shape and preventing 'boot droop'! For some very high-heeled boots, extra weight can be placed inside the cone to give added stability.

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"Booty Up" has a decorative fashion design down both sides of the cone, giving it a classy edge. It is sold both as a retail product to customers and as a wholesale product, to companies wanting to improve their 'in-store' displays. There is also the option for major shoe retail chains, (as Wittner have done), to replace the "Booty-Up" logo on top of the cap, with their own logo, thereby making "Booty Up" a promotional device as well as a funky and functional product.
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It's the new wardrobe essential that every woman will want - affordable, durable and easy to use. "Booty Up" is now being sold in Wittner and David Jones stores across Australia for $24.95.

To order "Booty Up" through mail delivery, please email: jhansen @ ubersavvy.com.au

LATEST NEWS FROM UBERSAVVY:

BOOTY UP AT THE 2007 AUSTRALIAN SHOE FAIR
Booty Up! attended the Australian Shoe Fair, held in Melbourne from Sunday 12th August to Tuesday 14th August 2007 at the Melbourne Exhibition Centre, Melbourne.

It was a very successful event and we would like to thank eveyone who helped us create such a fantastic stall and all those who visited us during the Fair.

BOOTY-UP! NOW ON MYSPACE
Jennifer and Booty-Up now have a MySpace profile! Drop by to find out Jennifer's Favourite Things, leave a comment, or add Jennifer as a friend. CLICK HERE to view.