It's been a long road, but Jennifer has very much enjoyed the journey along the path to the birth of "Booty-Up".

It began as a simple idea, born from Jennifer's desire to find something to improve the 'look' of her own wardrobe and has grown into a successful business, embraced by thousands of boot-lovers across the country.

But like any project, there have been many people who have also had a hand in 'brainstorming' the "Booty-Up" concept. In particular Jennifer pays tribute to Stuart Parry, the owner (and inventor!) of Oddball Products.

"Stuart's advice and support has been invaluable", says Jennifer. "He has been incredibly generous with his time, advice and recommendations to the various companies involved with the production of "Booty-Up" and I cannot thank him enough!"

As well, Jennifer has nothing but praise for the work of Mart Ozols, Oddball's graphic designer.

"Marty is responsible for the fabulous "Booty-Up" box and packaging. He is very talented and came up with exactly what I was looking for. The packaging is such a big part of the "Booty-Up" concept and this design fits exactly with the fun, funky feel we were after."

Jennifer also thanks Patrick Lastra (Managing Director) and Ilo Risteski (Manager) of Southern Cross Plastics, and Wayne McPherson of Explas Products, for their hand in the high quality production of the "Booty-Up" components.

And to David Gibson, of Gibson Display and Pack for going to enormous lengths to meet deadlines, in providing the "Booty-Up" box packaging.

"It really is a team effort," says Jennifer. "And I have been incredibly lucky that I've managed to find such a wonderful group of people, who have been so patient and supportive, in making "Booty-Up" come together."

"Running a business is a different experience to working as a newsreader, and there are still deadlines and pressure, but it's just as rewarding and exciting. Seeing "Booty-Up" come to life has been a fantastic experience and I've enjoyed every minute - even packing the boxes!"