The Herald Sun - Tuesday, May 15, 2007 - Former newsreader Jennifer Hansen is renowned for her fashionable wardrobe - and its a ship-shape one at that. Behind every successful woman is an organised wardrobe. And being organised enables you to be time-efficient, which means you achieve more, she says. Hansen has launched Booty-Up, as set of conical shaped inserts that will keep your boots standing to attention. The confessed boot addict came up with the idea after looking for a way to keep her line-up of boots in shape. I hated the fact that my boots were falling over in the wardrobe. Thats when I went looking for boot trees. After discovering the hefty price tag of the old-fashioned wooden and metal versions, Hansen decided to invent a durable substitute that would do the job at a reasonable cost. From there, the Australian-produced, soft-touch plasic Booty-Up insert was born. Retailing for $24.95, they have a removable cap to add extra weight, such as rice or pebbles, to stabilise extra high-heeled boots. They are available from David Jones and Wittner or by mail delivery.
The Herald Sun - May 15, 2007