Woman of the week - Jennifer Hansen.  Former newsreader Jennifer Hansen has stepped into the world of fashion and retail.  The product - Booty Up - is set to be the new wardrobe essential, something Im sure any woman who knows the perils of boot droop will appreciate.  Congratulations to her for coming up with a great idea for both the retail and wholesale market - a simple, conical shape with a removable cap that fits snugly inside boots and helps them stand upright.  Its already available in Wittner and David Jones and could herald the start of a whole new career.
Sunday Herald Sun - May 20, 2007